Download Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon
Those are a few of the benefits to take when obtaining this Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon by on-line. However, just how is the way to get the soft file? It's extremely appropriate for you to visit this page because you could get the web link web page to download and install guide Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon Just click the link given in this article and also goes downloading. It will not take significantly time to obtain this publication Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon, like when you should go with publication shop.
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon
Download Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon
Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon. Welcome to the best internet site that supply hundreds type of book collections. Here, we will provide all books Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon that you need. Guides from popular writers as well as authors are offered. So, you can appreciate currently to get one at a time sort of book Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon that you will look. Well, pertaining to the book that you really want, is this Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon your option?
Checking out publication Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon, nowadays, will not force you to constantly buy in the shop off-line. There is a fantastic area to buy the book Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon by on-line. This site is the very best website with great deals numbers of book collections. As this Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon will certainly remain in this book, all books that you require will be right below, too. Simply look for the name or title of guide Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon You could discover exactly what you are searching for.
So, even you require commitment from the company, you might not be perplexed anymore because books Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon will certainly always aid you. If this Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon is your ideal partner today to cover your task or job, you can when possible get this book. Just how? As we have actually informed recently, just check out the web link that we provide below. The verdict is not just guide Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon that you search for; it is how you will certainly obtain lots of books to support your skill and ability to have great performance.
We will show you the most effective and also best means to get publication Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon in this globe. Bunches of collections that will support your duty will be right here. It will make you feel so ideal to be part of this website. Coming to be the participant to constantly see exactly what up-to-date from this publication Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon site will make you really feel appropriate to look for the books. So, recently, as well as right here, get this Onward: How Starbucks Fought For Its Life Without Losing Its Soul, By Howard Schultz, Joanne Gordon to download and install and wait for your valuable worthy.
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.�Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.�Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
- Sales Rank: #201704 in Books
- Published on: 2011-03-29
- Released on: 2011-03-29
- Original language: English
- Number of items: 1
- Dimensions: 9.23" h x 1.28" w x 6.29" l, 1.45 pounds
- Binding: Hardcover
- 384 pages
Amazon.com Review
Amazon Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors--the recession, new consumer behavior, overexpansion--that led to the company's downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about management and leadership--standard features for most business books. But the most interesting thing about Onward is Schultz's honesty about the whole process, from his determination to make difficult personnel changes to his admission that he considers it a personal failure when he sees someone with a competitor's cup of coffee. Schultz even makes the chapters about his agonies over the company's breakfast sandwiches a fascinating study in the minute decisions that go into running a multibillion-dollar company. Conflicts, raw emotions, high stakes: Onward is a business book that goes beyond feel-good maxims and actually has a story to tell. --Darryl Campbell
From Publishers Weekly
Starred Review. In 2000, Starbuck's founder and CEO Schultz (Pour Your Heart into It) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz-feeling that the soul of his brand was at risk-returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer. (Mar.)
(c) Copyright PWxyz, LLC. All rights reserved.
From Booklist
Schultz is the founder and CEO of Starbucks, a company that began as a small Seattle distributor of coffee beans and ground coffee that he transformed into what it is today, inspired by the espresso shops he visited in Italy. Schultz described the founding of Starbucks in his first book, Pour Your Heart into It (1997). Written with Joanne Gordon, a former Forbes writer and contributing editor, this account is a spotlight on the period of 2007�08, when the company lost some of its vision due to overexpansion and the pressure to maintain unabated growth. Seeing that Starbucks was becoming a victim of its own success, Schultz returned to the CEO position after eight years away from overseeing daily operations of the company. He details the struggle to maintain the identity of Starbucks while attempting to branch out into areas such as music sales and hot food, facing competition and the oversaturation that caused the company the painful closing of about 600 stores in 2008. This is one of those turnaround stories that illustrates that a company can overcome its growth pains by returning to its core principles. --David Siegfried
Most helpful customer reviews
52 of 59 people found the following review helpful.
Recommended for all Business Leaders & Entrepreneurs
By WILLIAM
I am just about to finish the book...only a few pages left but I had to write a review. I don't write them very often but this book really resonated with me. Unlike a lot of business books written on leadership that are based on theory, ONWARD is a true story of one man's passion to restore his vision for his company. What I really enjoyed was how he didn't glorify himself. Howard was truly authentic in his communication. He had doubts, fears and made mistakes just like we all do. Basically, what I am saying is that you can learn a lot about business from this book but you will learn even more about the mindset and strategies of a true leader and what makes him tick. I am inspired by ONWARD and can't wait to get back to it. My copy is already full of notes, ideas and plans that I have already begun to implement in my company (with noticeable results) I highly recommend ONWARD!
5 of 5 people found the following review helpful.
Interesting Read Even For The Casual Consumer
By Frank G.
I figured that since I drink enough their coffee, I might as well learn a little something about the company behind the cup. So with only a couple of bucks needed to get Free Super Saver Shipping, I pitched a used copy of Howard Schultz's "Onward" into my shopping cart and figured at worst I would get a crummy read to donate to the local school's annual book sale.
"Onward" surprised me, however. I learned a couple of things about Starbucks that I simply hadn't heard about before, such as their Clover brewing system available in some stores. It's a nifty vacuum brewing system developed by a couple of tinkerers in Seattle. (If you visit their website, you can search for stores nearby that have one.) The history of the development of their instant coffee (excuse me, "water soluble coffee"), Via, was also pretty interesting... I won't spoil it, but let's say that it wasn't an overnight discovery. There are definitely a few other "hey, that's kinda cool" stories in here too.
I won't say, however, that I learned anything from "Onward" as a business/leadership/management book. To be perfectly honest, I don't have much experience reading such types of books, so maybe I wasn't reading it with the right "eye" so to speak -- it was more of leisure reading than anything else. But to this untrained leader, it just didn't seem like there was much there beyond the basics that everyone really should know (humility, listening to people, etc.). Then again, since so many companies do those things poorly, maybe even the basics need to be repeated.
In any case, "Onward" was an enjoyable read and well worth the couple of bucks I paid for it.
18 of 23 people found the following review helpful.
A Paper Commercial
By Jacob Phillips
The first half of the book I honestly enjoyed. I liked being able to go "behind the scenes" to get a look at the everyday operations of a retail giant like Starbucks, to get an idea as to what goes on outside of the cookie cutter stores. However, by the last 50 pages or so, I was skimming. It seems as though the entire book was a commercial, an extra long mission statement, to distract the consumers from realizing that Starbucks is the Walmart of coffee, destroying the little man and getting rid of independent coffee shops across the country.
I admit I read this book with a sense of cynicism, having worked in food service in various capacities over the years. I can't tell you how many times I'd have a human resources manager visit my store and act friendly with myself and my employees, smiling from ear to ear, all the while looking at name tags every few minutes because until that day we were all just a number on a profit sheet. I found it hard to believe that employees (I'm sorry, "partners") were as enthusiastic as Howard claimed them to be when he made a visit. I'm thinking more along the lines of "oh s***, he's here, clean that machine real quick and glue on a smile." I've been down that road.
Another of my issues with the book lies with the reasons behind the declining sales within Starbucks when the recession started. Howard claims that he noticed things were going downhill when wrote the infamous memo, but it wasn't until after the memo leaked that sales started to decline. My cynical take on the matter? Howard couldn't stand not being in charge (he alludes to that fact several times) and couldn't get along with a CEO who wasn't handpicked by him. You notice that he mentions firing the person who "leaked" the memo, but then has a kumbaya moment where he realized that that was no longer a priority. I think he leaked the memo on purpose to give himself an excuse to retake the reins.
In the end, is this an inspirational book, a book that can make you think anything is possible, that it's not over until the fat lady sings? Sure, if you've never held a job in the food service industry and seen what your superiors will do for a profit. All in all, this is a commercial. I laughed out loud when I read that Starbucks doesn't like to advertise. They do. They just like to do it in innovative ways. Not on your television, but at your local library.
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon PDF
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon EPub
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon Doc
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon iBooks
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon rtf
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon Mobipocket
Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon Kindle
Tidak ada komentar:
Posting Komentar