Rabu, 28 Mei 2014

[R843.Ebook] Download Supply Chain Forecasting Software

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Supply Chain Forecasting Software

  • Published on: 1702
  • Binding: Paperback

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Jumat, 23 Mei 2014

[Q469.Ebook] Download Ebook Successful Direct Marketing Methods, by Bob Stone, Ron Jacobs

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Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV.

Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as:

  • The expanding objectives of direct marketing in the digital age
  • Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention
  • CRM applications, data mining, call center, campaign management, and sales force automation
  • Customer experience management--connecting customers and brands at every touch point
  • Brand building with direct marketing tools and techniques
  • The growth of direct marketing in Europe, Asia, and Latin America
  • Methods of international marketing--both direct and telemarketing

Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.

  • Sales Rank: #222582 in Books
  • Published on: 2007-12-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.70" h x 1.70" w x 7.70" l, 2.94 pounds
  • Binding: Hardcover
  • 696 pages

From the Back Cover

“The most thorough, straightforward, and informative book available on direct marketing…As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.”
―John R. Goodman, President, Pareto Marketing, Inc.

“A totally current, authoritative marketing corpus for students and executives alike… Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.”
―Daniel Morel, Chairman and Global CEO, Wunderman “…Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.”
―George S. Wiedemann, former President and CEO, Responsys.com

“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape…I can’t imagine anyone in direct marketing not finding it indispensable.”
―Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct

About the Author

Bob Stone was the cofounder and Chairman Emeritus of Stone & Adler, Inc., now a Young & Rubicam company. One of the pioneers of direct marketing, he was an eight-time winner of the Direct Marketing Association's “Best in Industry Award.” A former director of the Direct Marketing Association, Mr. Stone was one of the earliest inductees into the Direct Marketing Hall of Fame.

Ron Jacobs is president of Jacobs & Clevenger, a multichannel, direct marketing communications agency that provides direct, digital, and database marketing services; transactional branding; and customer marketing programs. J&C’s practice areas include cross-channel strategy and planning, implementation, and creative and database optimization. The author of many articles on direct marketing and a frequent speaker, he works with clients and organizations in the U.S. and around the world.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Completely outdated.
By JR
It was written before smartphones. As a marketer, you can draw a clear line between "marketing before smartphones" and "marketing after smartphones." This falls into the former. The information is technically correct, just completely outdated.

0 of 0 people found the following review helpful.
Great!
By nicole
Book looks and feels brand new

15 of 17 people found the following review helpful.
Good Overview of Traditional Direct Marketing
By A Customer
This is a good book for getting an overview of Direct Marketing. It
is, however, not up to date. From the time of the last publishing
(1996, 6th edition) there have been many changes in the world of
direct marketing. Some of the terminology is outdated, especially in
the chapter on creative writing. There is no mention of newer types
of direct marketing, i.e Loyalty Programs and the chapter on New Media
is thin, with scant info. on the internet. (This review refers to a previous edition of this title.)

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Rabu, 21 Mei 2014

[Z215.Ebook] Free PDF 25 Plus Role Plays to Teach Negotiation, Vol. 2, by Ira Asherman, Sandy Asherman

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25 Plus Role Plays to Teach Negotiation, Vol. 2, by Ira Asherman, Sandy Asherman

Includes FREE CD with 25 role plays from the popular first volume—50 total role plays!

Updated with 25 new role plays not covered in the first volume, the latest edition of the popular 25 Role Plays to Teach Negotiation will inspire you to think and act like a negotiation expert. If you’re a management training and development specialist who needs one or two role-plays to use in a negotiation program, this book’s a must. The book provides the opportunity to practice the behaviors used most frequently by successful negotiators—including questioning, clarifying, checking for understanding, summarizing and active listening.

Each of these role plays is based on a unique approach to negotiation embracing three critical concepts:

Successful negotiation is not an adversarial process, but a collaborative framework for creative problem-solving
The needs and interests of both negotiating parties must be addressed if there is to be a long-term solution
Negotiation is an ongoing process, and today’s negotiation will affect the long-term relationship between the parties
Try out new behaviors that will help you:

Handle situations among co-workers regarding their roles and responsibilities
Talk with your employees about their performance
Improve relationships between the purchasing staff and internal clients
Deal with difficult customers

Sample role-plays:

The new project manager
The difficult team member
The difficult discussion/meeting
Engineering changes

  • Sales Rank: #4225617 in Books
  • Published on: 2003-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.50" h x 10.75" w x 1.50" l, 2.56 pounds
  • Binding: Ring-bound
  • 152 pages

About the Author
Ira and Sandy Asherman are the principals of Asherman Associates. Ira and Sandy are the co-editors of two published books of readings: "The Negotiation Sourcebook," and "The Sales Management Sourcebook." They have also written "Twenty-Five Role Plays To Teach Negotiation," which was published in 1994, and "Fifty Activities To Teach Negotiation," which was published in 1996.

Ira is the president of Asherman Associates and is responsible for the design and delivery of all programs and materials. Ira has been a management consultant for the last 30 years.

Sandy is the vice president and is responsible for the research and writing of all program materials.

Most helpful customer reviews

3 of 3 people found the following review helpful.
All the negotiation role plays you need
By Layla Halabi
Between this binder and the "Fifty Plus Activities to Teach Negotiation (50 Activities Series)"; you have all the activities you need to run an effective training on negotiation skills. The binder comes with a CD and the role plays are situation specific and are split into "internal" and 'external" negotiation scenarios.

The internal scenarios include negotiating with co-workers in a variety of situations like a dealing with a difficult team member, and others on auditing, engineering and miscellaneous situations.

The external scenarios focus on vendors with specific role plays for contract manufacturers, supplier relationships, and difficult or temperamental contractors to name but a few.

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[B503.Ebook] Get Free Ebook Florida's Black Public Officials, 1867-1924, by Canter Brown Jr

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Florida's Black Public Officials, 1867-1924, by Canter Brown Jr

This ground-breaking study reveals the magnitude and impact of African American leadership in Florida during the post-Civil War era.



Canter Brown's statewide study of African American leadership in Florida from the closing days of the Civil War until the last two members of a racially integrated town council left office in 1924 reveals that as many as 1,000 African Americans were influential officeholders and powerful Florida politicians. Not merely a local occurrence, this leadership was inspired by the African Methodist Episcopal Church (AME) and was later supported by a national labor organization, the Knights of Labor. Brown not only focuses on the broader significance of these leaders but also provides a personal glimpse at their challenges and accomplishments, revealing the human side of their leadership and examining who they were, where they came from, what kinds of experiences they had, and what happened to them.

Not merely a local or regionalized study, this is the first statewide study of African American public officials in Florida. In addition to providing context and a historical narrative of black leadership in post-Civil War Florida, this work includes an extensive biographical directory of more than 600 officeholders, containing brief biographical sketches and more than 40 portraits. Brown also includes an appendix of officials by political subdivision, providing an excellent reference work for several disciplines.


Brown ably demonstrates that blacks were major forces in Florida politics, who labored against increasingly difficult odds to maintain a voice in public affairs.


  • Sales Rank: #2526247 in Books
  • Brand: Brand: University Alabama Press
  • Published on: 1998-07-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l, .90 pounds
  • Binding: Paperback
  • 312 pages
Features
  • Used Book in Good Condition

Review
"Canter Brown, Jr., utilizes primary sources not previously considered by historians to show that blacks in Florida held public office beyond Reconstruction and well into the 20th century. . . . This is an exciting and thoroughly researched study that should be of interest to students of African American and American history, Florida history, history of the South, and political science."
—Larry E. Rivers, Florida A&M University

"Florida's Black Public Officials, 1867-1924 is important both as a narrative of an often overlooked aspect of Florida's history and as a tool for further research in the area of African American contributions."—Tracy J. Revels, Wofford College

From the Back Cover
Canter Brown's groundbreaking study reveals the magnitude and impact of African American leadership in Florida during the post-Civil War era, with emphasis on the complications and challenges that developed as leadership patterns and traditions evolved. This first statewide study of African American leadership in Florida from the closing days of the Civil War until the last two members of a racially integrated town council left office in 1924 shows that many African Americans were influential officeholders in powerful Florida politics. Not merely a local occurrence, this leadership was inspired by the African Methodist Episcopal Church (AME) and later supported by the national labor organization the Knights of Labor. In addition to providing context and a historical narrative of black leadership in post-Civil War Florida, this work includes an extensive biographical directory of more than 600 officeholders and demonstrates that black officials were major forces in Florida politics who labored against increasingly difficult odds to maintain a voice in public affairs.

About the Author

Canter Brown, Jr., is Historian in Residence at the Tampa Bay History Center and author of Fort Meade, 1849-1900, also published by The University of Alabama Press.

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Senin, 19 Mei 2014

[J698.Ebook] Download Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon

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Onward: How Starbucks Fought for Its Life without Losing Its Soul, by Howard Schultz, Joanne Gordon

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity.�Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.�Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.

  • Sales Rank: #201704 in Books
  • Published on: 2011-03-29
  • Released on: 2011-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.23" h x 1.28" w x 6.29" l, 1.45 pounds
  • Binding: Hardcover
  • 384 pages

Amazon.com Review
Amazon Best Books of the Month, April 2011: Onward is not a puff piece. In just under 400 brisk pages, Starbucks CEO Howard Schultz details the multitude of factors--the recession, new consumer behavior, overexpansion--that led to the company's downturn during 2007-2008. Obviously, Schultz was successful, and his book has plenty of valuable lessons about management and leadership--standard features for most business books. But the most interesting thing about Onward is Schultz's honesty about the whole process, from his determination to make difficult personnel changes to his admission that he considers it a personal failure when he sees someone with a competitor's cup of coffee. Schultz even makes the chapters about his agonies over the company's breakfast sandwiches a fascinating study in the minute decisions that go into running a multibillion-dollar company. Conflicts, raw emotions, high stakes: Onward is a business book that goes beyond feel-good maxims and actually has a story to tell. --Darryl Campbell

From Publishers Weekly
Starred Review. In 2000, Starbuck's founder and CEO Schultz (Pour Your Heart into It) stepped down from daily oversight of the company and assumed the role of chairman. Eight years later, in the midst of the recession and a period of decline unprecedented in the company's recent history, Schultz-feeling that the soul of his brand was at risk-returned to the CEO post. In this personal, suspenseful, and surprisingly open account, Schultz traces his own journey to help Starbucks reclaim its original customer-centric values and mission while aggressively innovating and embracing the changing landscape of technology. From the famous leaked memo that exposed his criticisms of Starbucks to new product strategies and rollouts, Schultz bares all about the painful yet often exhilarating steps he had to take to turn the company around. Peppered with stories from his childhood in tough Canarsie, N.Y., neighborhoods, his sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. This is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer. (Mar.)
(c) Copyright PWxyz, LLC. All rights reserved.

From Booklist
Schultz is the founder and CEO of Starbucks, a company that began as a small Seattle distributor of coffee beans and ground coffee that he transformed into what it is today, inspired by the espresso shops he visited in Italy. Schultz described the founding of Starbucks in his first book, Pour Your Heart into It (1997). Written with Joanne Gordon, a former Forbes writer and contributing editor, this account is a spotlight on the period of 2007�08, when the company lost some of its vision due to overexpansion and the pressure to maintain unabated growth. Seeing that Starbucks was becoming a victim of its own success, Schultz returned to the CEO position after eight years away from overseeing daily operations of the company. He details the struggle to maintain the identity of Starbucks while attempting to branch out into areas such as music sales and hot food, facing competition and the oversaturation that caused the company the painful closing of about 600 stores in 2008. This is one of those turnaround stories that illustrates that a company can overcome its growth pains by returning to its core principles. --David Siegfried

Most helpful customer reviews

52 of 59 people found the following review helpful.
Recommended for all Business Leaders & Entrepreneurs
By WILLIAM
I am just about to finish the book...only a few pages left but I had to write a review. I don't write them very often but this book really resonated with me. Unlike a lot of business books written on leadership that are based on theory, ONWARD is a true story of one man's passion to restore his vision for his company. What I really enjoyed was how he didn't glorify himself. Howard was truly authentic in his communication. He had doubts, fears and made mistakes just like we all do. Basically, what I am saying is that you can learn a lot about business from this book but you will learn even more about the mindset and strategies of a true leader and what makes him tick. I am inspired by ONWARD and can't wait to get back to it. My copy is already full of notes, ideas and plans that I have already begun to implement in my company (with noticeable results) I highly recommend ONWARD!

5 of 5 people found the following review helpful.
Interesting Read Even For The Casual Consumer
By Frank G.
I figured that since I drink enough their coffee, I might as well learn a little something about the company behind the cup. So with only a couple of bucks needed to get Free Super Saver Shipping, I pitched a used copy of Howard Schultz's "Onward" into my shopping cart and figured at worst I would get a crummy read to donate to the local school's annual book sale.

"Onward" surprised me, however. I learned a couple of things about Starbucks that I simply hadn't heard about before, such as their Clover brewing system available in some stores. It's a nifty vacuum brewing system developed by a couple of tinkerers in Seattle. (If you visit their website, you can search for stores nearby that have one.) The history of the development of their instant coffee (excuse me, "water soluble coffee"), Via, was also pretty interesting... I won't spoil it, but let's say that it wasn't an overnight discovery. There are definitely a few other "hey, that's kinda cool" stories in here too.

I won't say, however, that I learned anything from "Onward" as a business/leadership/management book. To be perfectly honest, I don't have much experience reading such types of books, so maybe I wasn't reading it with the right "eye" so to speak -- it was more of leisure reading than anything else. But to this untrained leader, it just didn't seem like there was much there beyond the basics that everyone really should know (humility, listening to people, etc.). Then again, since so many companies do those things poorly, maybe even the basics need to be repeated.

In any case, "Onward" was an enjoyable read and well worth the couple of bucks I paid for it.

18 of 23 people found the following review helpful.
A Paper Commercial
By Jacob Phillips
The first half of the book I honestly enjoyed. I liked being able to go "behind the scenes" to get a look at the everyday operations of a retail giant like Starbucks, to get an idea as to what goes on outside of the cookie cutter stores. However, by the last 50 pages or so, I was skimming. It seems as though the entire book was a commercial, an extra long mission statement, to distract the consumers from realizing that Starbucks is the Walmart of coffee, destroying the little man and getting rid of independent coffee shops across the country.

I admit I read this book with a sense of cynicism, having worked in food service in various capacities over the years. I can't tell you how many times I'd have a human resources manager visit my store and act friendly with myself and my employees, smiling from ear to ear, all the while looking at name tags every few minutes because until that day we were all just a number on a profit sheet. I found it hard to believe that employees (I'm sorry, "partners") were as enthusiastic as Howard claimed them to be when he made a visit. I'm thinking more along the lines of "oh s***, he's here, clean that machine real quick and glue on a smile." I've been down that road.

Another of my issues with the book lies with the reasons behind the declining sales within Starbucks when the recession started. Howard claims that he noticed things were going downhill when wrote the infamous memo, but it wasn't until after the memo leaked that sales started to decline. My cynical take on the matter? Howard couldn't stand not being in charge (he alludes to that fact several times) and couldn't get along with a CEO who wasn't handpicked by him. You notice that he mentions firing the person who "leaked" the memo, but then has a kumbaya moment where he realized that that was no longer a priority. I think he leaked the memo on purpose to give himself an excuse to retake the reins.

In the end, is this an inspirational book, a book that can make you think anything is possible, that it's not over until the fat lady sings? Sure, if you've never held a job in the food service industry and seen what your superiors will do for a profit. All in all, this is a commercial. I laughed out loud when I read that Starbucks doesn't like to advertise. They do. They just like to do it in innovative ways. Not on your television, but at your local library.

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Selasa, 06 Mei 2014

[X306.Ebook] PDF Ebook Paleoclimates: Understanding Climate Change Past and Present, by Thomas M. Cronin

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Paleoclimates: Understanding Climate Change Past and Present, by Thomas M. Cronin

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Paleoclimates: Understanding Climate Change Past and Present, by Thomas M. Cronin

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Paleoclimates: Understanding Climate Change Past and Present, by Thomas M. Cronin

The field of paleoclimatology relies on physical, chemical, and biological proxies of past climate changes that have been preserved in natural archives such as glacial ice, tree rings, sediments, corals, and speleothems. Paleoclimate archives obtained through field investigations, ocean sediment coring expeditions, ice sheet coring programs, and other projects allow scientists to reconstruct climate change over much of earth's history.

When combined with computer model simulations, paleoclimatic reconstructions are used to test hypotheses about the causes of climatic change, such as greenhouse gases, solar variability, earth's orbital variations, and hydrological, oceanic, and tectonic processes. This book is a comprehensive, state-of-the art synthesis of paleoclimate research covering all geological timescales, emphasizing topics that shed light on modern trends in the earth's climate. Thomas M. Cronin discusses recent discoveries about past periods of global warmth, changes in atmospheric greenhouse gas concentrations, abrupt climate and sea-level change, natural temperature variability, and other topics directly relevant to controversies over the causes and impacts of climate change. This text is geared toward advanced undergraduate and graduate students and researchers in geology, geography, biology, glaciology, oceanography, atmospheric sciences, and climate modeling, fields that contribute to paleoclimatology. This volume can also serve as a reference for those requiring a general background on natural climate variability.

  • Sales Rank: #378472 in Books
  • Published on: 2009-11-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.10" w x 8.60" l, 3.80 pounds
  • Binding: Hardcover
  • 448 pages

Review

Sheds light on modern trends on modern trends in the Earth's climate.

(Bulletin of the American Meteorological Society)

A promising overview of the science of paleoclimatology... recommended.

(Choice)

Everyone curious about the climate system, its history and current state of understanding... would be well-advised to acquire a copy of this erudite and elegantly written book.

(D.Q. Bowen Quarternary Science Reviews)

I strongly recommend this book as essential background material for graduate students, an up-to-date review for researchers in the field and an important resource for anyone with a general interest in climatic change.

(Iain Robertson The Holocene)

an excellent review and stimulating discussion of the state of art and current hot topics in this socio-economically important discipline to the scientific community of palaeoclimate researchers and students in this field.

(Polar Research)

There is much to be recommended, and the book will serve well in many libraries, both institutional and personal.

(A. Townsend Peterson Quaterly Review of Biology)

Review

Encyclopedic in its coverage, Paleoclimates features a truly incredible breadth of topics.

(Benjamin P. Flower, University of South Florida)

Paleoclimates is a most useful reference. Thomas M. Cronin's command of such a broad scope is impressive.

(Tom Johnson, University of Minnesota, Duluth)

About the Author

Thomas M. Cronin is an adjunct professor in the Science, Technology, and International Affairs Program at Georgetown University's Walsh School of Foreign Service, where he teaches a course on oceans, climate, and world policy. Since earning his Ph.D. in geology at Harvard University, Cronin has been a leading researcher in the field of paleoclimate and sea-level change. He has published numerous papers and one textbook. He currently serves as coeditor of the journal Global and Planetary Change.

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2 of 2 people found the following review helpful.
Great Book
By Ima Sigh Intest
Tom Cronin is a leader in the field of climate reconstruction. The book is well written and organized. He clearly explains the science of reconstructing past climates and why that is important to understanding how climate changes. In this book Dr. Cronin has laid out the state of the art in the way that only somene with his expertise can. I bought a hard copy of this book and then bought an electronic copy so that I could spend more time on it. It is information dense but understandable.

1 of 1 people found the following review helpful.
Great Book and Resource
By robert poirier
I use this book in my day to day research, as well as to learn more about new topics that I don't study personally. Very well written, so many useful citations/papers, and organized to broach various topics over various timescales. Tom is a fantastic scientist, and this book is a testament to his extremely broad knowledge base and is just a sample of what it is like having conversations with him in person.

1 of 1 people found the following review helpful.
Excellent text
By H. Carroll
This was the required text for a graduate-level paleoclimatology class I took. I found the book to be very well-written and complete. It was an excellent complement to the lectures and assignments, and provided enough depth for me to feel I had gained a good enough grasp of the material to be ready for further study.

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Minggu, 04 Mei 2014

[N974.Ebook] Ebook Free [(Normative Ethics)] [Author: Shelly Kagan] published on (November, 1997), by Shelly Kagan

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[(Normative Ethics)] [Author: Shelly Kagan] published on (November, 1997), by Shelly Kagan

  • Published on: 1997-11-13
  • Binding: Paperback

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