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Endorsed by Lord Sugar star of The Apprentice, this book gives winning edge top sales tips on how to sell, close deals and win orders from buyers. With powerful tips on selling strategies to understand the buyer, win pitches and win sales. This selling techniques and sales guide will help you pitch anything, win tenders, control meetings, give better presentations and negotiating tactics to win big deals with business and corporate buyers and procurement teams. This award winning buyer, negotiator and procurement professional gives an insight into what buyers want, the procurement process and how to impress buyers to win sales orders. Winning sales tips are complemented with fun colour business cartoons making this an easy read for suppliers' sales and business development executives.
- Sales Rank: #8753853 in Books
- Published on: 2016-01-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .36" w x 5.51" l, .48 pounds
- Binding: Paperback
- 134 pages
About the Author
Tim Ussher has spent his entire career of over thirty years as a 'buyer', a profession now usually called procurement. He has led thousands of tenders, meetings and negotiations with suppliers and sellers across many industries, awarding contracts and securing deals for billions of pounds' worth of business. For the last twenty-five years he has divided his time between establishing and leading group procurement functions for top FTSE corporations, and acting as a senior individual consultant, reviewing, fixing and setting up procurement teams. He is a past winner of the prestigious Purchasing and Supply Chain Professional of the Year award from the Chartered Institute of Purchasing and Supply, which is the procurement industry's top individual award. He has also won awards for Most Improved Purchasing Operation and for Consultancy Buyer of the Year, and with his teams has been runner-up for several other awards. Tim began buying for a large retail chain with 1,400 stores, moved to cash and carry and then over to manufacturing. He went on to be Chief Procurement Officer (and Group Procurement Director) for companies including BSkyB television and Virgin Media, managing UK-based procurement teams of 75 buying staff. He has also worked with global corporations Hilton hotels, Williams security group and Regus office providers, leading procurement organisations of up to 340 procurement staff worldwide. As an individual consultant he has undertaken crucial reviews and established new or improved procurement functions for the London 2012 Olympics, EMI, Diageo and British American Tobacco.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Superb, fun, no-nonsense 'how to sell to Buyers' book, from a top Buyer - highly recommend!
By Jkd4dan
Probably the best sales book I've read surprisingly, now it seems obvious to get your how to sell tips from a CPO / Buyer, that's who you have to win the contracts and orders from! Not found a selling book from a Buyer before so at last... great!
As Lord Sugar's endorsement (impressive) says, straight talking and clear advice, an easy read and I love the fun colour cartoons with each of the key messages, helps to break up the read.
Tim Ussher is clearly a seasoned and highly thought of procurement professional and hits the right balance of anecdotal stories, hard facts and tips, and a light hearted chatty writing style.
Highly recommend this to sellers and suppliers pitching to Buyers, follow the advice and there's no doubt you'll have a much better chance to win more contracts from these Buyers.
I found www.winningselling.com after buying the book, which gives a bit more info if you need it.
0 of 0 people found the following review helpful.
The best how to sell book I’ve read, from a top Buyer
By Amazon Customer
This is a really easy, light hearted read, but packed with advice and tips on how to impress the Buyers.
The author has a nice writing style and talks to you, advises you, doesn’t preach or teach which I like.
A lot of the tips you kind of already know, but don’t do, so it’s a great reminder on how to sharpen up your selling game and improve your chances of winning orders.
The cartoons are unique and fun and help put across the top tips. It’s also unique that we have a Buyer telling sales people what they want and how to improve selling techniques which is great, from the horses mouth!
Lord Sugar is a highly thought of and successful businessman, I can see why this book has his valuable endorsement – recommend to anyone in business.
0 of 0 people found the following review helpful.
Great sales tips book, factual, informative and fun
By GaynorPerkins
This book has really useful tips and advice on winning over corporate buyers, I thought I had most of it covered but this gave me additional tips I need to do and a good reminder on other things, l recommend this for new and already great sales people. It's a concise read which is good, and the cartoons are good fun and help you remember the top tips.
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